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WHAT ARE NAME MUG PROGRAMS?

WHY SHOULD I BUY A FIRST NAME MUG PROGRAM?

HOW IS THE PROGRAM DISPLAYED?

IS MY KIND OF TRADE RIGHT FOR THIS PRODUCT?

WHERE IN MY STORE DO I PUT A DISPLAY OF THIS SIZE?

IS IT DIFFICULT TO KEEP TRACK OF INVENTORY

HOW DO I GO ABOUT GETTING STARTED?

 

WHAT ARE NAME MUG PROGRAMS?                                                                                        TOP

Using graphics designed for your area or your specific location, artwork is developed for use on our standard 11-oz. white porcelain mug. This one design is then fired on the mugs with 252 to 340 different first names or 456 different family names. The names are all the top selling names that have been market tested and updated over the past twenty years.

 

WHY SHOULD I BUY A FIRST NAME MUG PROGRAM?                                                        TOP

Most dealers have never had the experience of retailing this quantity of mugs before. The sell through is quite impressive. From statistics taken over the years, we find that for every mug sold without a name, you will most likely sell 8 to 10 mugs with a first or last name on it. This often results in one of the highest dollar returns per square foot of any product in your store, and for many retailers this is the single highest volume producing line of products.

 

HOW IS THE PROGRAM DISPLAYED?                                                                                       TOP

     Some retailers find that the DW7377 display works best for displaying their mugs. This oak finished display is 73" wide and 77" high. The display holds 1008 mugs with 252 names or facings. The display costs $795, but is offset with free goods at retail value when purchased with a name mug program.

     Also available is the DG3677 glass and chrome display, our most popular.The base is 36" x 36", while thedisplay itself is 77" high. This is a beautiful space and efficient display which holds 1200 mugs with 300 names or facings or up to 1360 with 340 names or facings. The display costs $1300 to $1500, but is offset with free goods at retail value when purchased with a name program.

     Another option is one or two of the DW3677 displays. This oak finished display is 36" wide and 77" high.

     The two displays (DG3677 & DW3677) together hold 1008 mugs with 252 names or facings the same as the DW7377. The difference being thatthe DW3677 displays offers you more placement options. They can be placed side by side or back to back using less than nine square feet of floor space. Each display costs $550 for a total of $1100 for the two, but is offset with free goods at retail value when purchased with a name mug program.

 

IS MY KIND OF TRADE RIGHT FOR THIS PRODUCT?                                                           TOP

If 60 % of your customers are people traveling through your area, this program is ideal for your store. Collecting mugs with personal names from places visited is growing rapidly as a hobby among today's tourists. These mugs also make excellent gifts traveling through an area for family and friends at home.

 

WHERE IN MY STORE DO I PUT A DISPLAY OF THIS SIZE?                                                TOP

In virtually every retail store, there is some area that is just not producing sales. By replacing that gondola, fixture, or display with one of the special programs, the footage pays for itself handsomely. If a floodlight can be focused on the display, the sales rise even faster.

 

IS IT DIFFICULT TO KEEP TRACK OF INVENTORY?                                                              TOP

With your opening order, a packet is sent to you. Included in the packet are name labels to place on the edge of the shelves showing your customer which names are stocked. This makes it easy to keep your display neatly arranged and to know which names need to be reordered. An inventory control form is also included which allows you to keep a perpetual inventory by name for accurate reordering. For those retailers with POS systems, the mugs are available bar coded by name prior to shipment.

 

HOW DO I GO ABOUT GETTING STARTED?                                                                             TOP

Graphics are of the utmost importance. You can pick one of our regional designs, or you can send us samples of your top selling postcards, tee shirts, or other graphics. You may have a logo or stock design that has already proven successful. We will develop the art from the graphics and instructions you send us. " A paper proof or email of your art will be sent to you for your approval and signature, (allow 2 to 3 weeks to get artwork developed and approved). " A few weeks later an actual mug will be sent to you for your approval (allow 3 weeks to receive the actual sample for approval after you have approved the paper art. " Allow 4 to 5 weeks for production after the sample mug has been approved. Total time to develop and ship the program is between 2 and 3 months. Reorders are normally shipped within 3 to 5 days.

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